So I’m already strawberry blonde but the blonde is more dominant and so my hair can look dull more often than not. This stuff made it vibrant and healthy. I didn’t have to wash my hair for a WEEK and it was still soft. A few weeks after using it and it’s still beautiful and vibrant! The first day it was a bit “fake” looking but after the second and third day, giving it time to set properly, it looked like it was my natural hair color! If the aloe had been in stock, I would have gotten that too but next time. Would definitely recommend!!